8 tips for a Facebook message with the best reach

If you have a better idea for a Facebook post, then, of course, you want your followers not to scroll past it, but to see it and even better: like and share.

Getting the highest possible reach on Facebook is a sport for us. Here are our 8 tips for the best range.

#1 Pay attention to the length of your text

According to research, the optimal length of a Facebook message is 40 characters. However, our experience is that you can lose a little more, provided you really have something to say. Keep it to a maximum of five lines and one message. If you type more, the rest of the text may disappear behind a ‘read more link.

#2 Add value to the text

Don’t just share fun, original content, but let us know why you’re sharing it. This works best at the beginning of your message. For example: “So beautiful:..”, “Special!…”, “You know..”, “Movie…”, “News…”. Then your followers immediately know what to expect from the message.

#3 Always use a photo (or video) with your Facebook message

Posts with a photo get more views than posts without. And by the way, you’re all right with a video. Choose a relevant, appealing photo. A self-made photo gives personality to the message and often stands out more than a stock photo.

And photos with people in them often do better than photos without people. Do you choose a stock photo? Then choose one that you could have made yourself.

#4 Choose a square photo

On Facebook, a squared photo works best. This one consumes the most space and is, therefore, the most noticeable. Don’t have a square photo available? Then choose a landscape. This is in any case shown in full width on a PC. A standing photo gets the least attention.

A photo that you place on the timeline is displayed in the overview with a maximum width of 470. But because you want people to click on your photo for a larger view, choose a photo  1200 pixels wide if possible.

You can also just share multiple photos at once. Facebook also divides it into such a square format. Then choose two landscape images, two portrait images or four square photos. Do not mix these, because then only a limited part of an image will be visible.

#5 Upload a video instead of via Youtube

Facebook would like to have ‘native’ video to better compete with YouTube. Upload your own video directly to Facebook and there is a greater chance that Facebook will show the video to your followers. After all, Facebook is working on turning the social media platform into a real video platform. And research shows that video messages are actually clicked more often.

Another advantage of ‘native’ video is that if the follower’s internet speed is sufficient, it plays automatically, albeit without sound. This also gives the video more attention. Preferably choose a MPEG when uploading and make sure that the video is also understandable when viewed without sound, for example by adding subtitles.

#6 Post a short, nice link

If you want to link to an article, instead of uploading a photo yourself, you can use a link preview that automatically appears when creating the message. Make sure that one good image appears and possibly adjust the text below it so that it makes it extra attractive to click. Is there no link preview possible? Preferably share a short link, for example via Tinyurl.com, with your own photo.

#7 Pay attention to the time of the Facebook message

There is not 1 golden rule for the ideal moment to post a message. If we compare different studies, different best times emerge. Our most important tip is, therefore: to check the statistics of your Facebook page when your followers are online and place it one hour before the expected peak of the day. You can find this information on the Statistics > Messages page. For our clients, the most ideal time is usually at the end of the afternoon.

#8 Reply to comments

Respond to comments, personally and in a humane way. So that your follower notices that there is attention and interest in his opinion. You can also respond with a wink, but don’t make it too crazy. The response must be relevant.

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